1. Introduction

David Kent Consulting, Inc. (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://davidkentconsulting.com (the “Site”). By accessing or using our Site, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1. Personal Information You Provide Directly

Depending on your interactions with our Site, we may ask you to provide certain personally identifiable information, which may include:

• Contact Information: such as your full name and email address.
  
  

• Marketing Information: when you sign up for marketing campaigns or newsletters, we may collect your name, email address, and other contact details.
  
  

• Other Information: any additional data you voluntarily provide via forms or inquiries.
  
  

2.2. Information Collected Automatically

When you visit our Site, we may automatically collect certain technical and usage information, including:

• Cookies & Tracking Technologies: We use cookies and similar technologies for various purposes. Occasionally, our Site may employ cookies to record and analyze user behavior to enhance the user experience (see Section 4 below).
  
  

• Google Analytics (GA4): We use GA4 to collect aggregated data about your usage of our Site, including page views, time spent, and interaction patterns. This helps us understand overall trends without capturing personally identifiable information.
  
  

• Other Technical Data: Your device type, browser type, IP address, and operating system may be automatically logged.
  
  

3. How We Use Your Information

We use your information for several purposes, including:

• Providing Our Services: To respond to inquiries, manage relationships, and provide customer support.
  
  

• Marketing Purposes: To communicate information about our services, special offers, or upcoming events. In some cases, our marketing campaigns (e.g., via LinkedIn or email) may use the basic information you provide (such as your full name and email address). Participation in these campaigns is voluntary.
  
  

• Website Analytics: To analyze and improve our Site’s performance and user experience.
  
  

• Internal Improvements: To better understand our audience and improve our services.
  
  

4. Cookies and Tracking Technologies

4.1. Cookies

A cookie is a small data file stored on your device. Our Site uses cookies for the following purposes:

• Functional: Ensuring proper functionality and to remember your preferences.
  
  

• Analytical: Analyzing usage through Google Analytics and other tools.
  
  

• Marketing: Occasionally, cookies may support our marketing efforts across various channels.
  
  

You can manage or disable cookies through your browser settings. However, note that disabling cookies may affect the functionality of our Site.

4.2. Google Analytics (GA4)

Our use of GA4 provides aggregated insights about user behavior. GA4 does not capture individual identification details. If you prefer not to have your visit analyzed by Google Analytics, you may use Google’s Opt-Out Browser Add-on.

5. Disclosure of Your Information

We do not sell or trade your personal information for marketing purposes. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who help us operate our Site, conduct business, or serve you (subject to confidentiality obligations).
  
  

• Legal Compliance: When required by law, regulation, or legal process.
  
  

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction—but only on a confidential basis.
  
  

6. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no website or internet transmission is completely secure. By using our Site, you acknowledge that absolute security cannot be guaranteed.

7. Data Retention

We retain the data we collect for as long as needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. For instance:

• Personal Information: is kept only for as long as necessary to provide the services you have requested and to comply with our legal obligations.
  
  

• Comments and Website Interaction Data: may be retained indefinitely for purposes such as follow-up and moderation.
  
  

8. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding the personal information we hold about you, including:

• Access: Requesting access to the information we have on you.
  
  

• Correction/Deletion: Requesting corrections or deletion of your personal data.
  
  

• Opt-Out: Withdrawing your consent for certain uses of your information.
  
  

To exercise these rights, please contact us using the information provided in Section 10 below.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

David Kent Consulting, Inc.
https://davidkentconsulting.com
Address: 200 Michigan St Ste 453, Hancock, MI 49930 USA

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.